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Posts By: Cynthia Rodriguez

  • 5 Things 2017 Taught Us About Influencer Marketing

    “Influencer marketing is worth at least $1 billion, and it has grown up a lot this year, with more sophisticated data and tighter media contracts.”   One of the biggest challenges of influencer marketing has been pinpointing the return on investment for influencer marketing. Fortunately, in the past year, brands and agencies have been able… Read more »

  • POV: Brand vs. Shopper Influencer Marketing September 2017

    Overview Marketers have been forced to shift their approach to brand building and product awareness as consumers rely more heavily on online research prior to making purchase decisions. Between Google searches, blog reviews and YouTube DIY videos, shoppers are exposed to high volumes of content that can impact what products end up in their consideration… Read more »