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Posts By: Jen Soule

  • Leveraging Influencers in the Shopper Journey

    Influencer marketing is no longer just a marketing tactic for brands to consider in their overall strategy but an essential tool in order to reach their audience. Retail and brand created ads aren’t enough to bring in sales and earn customers anymore.  Instead, brands need to utilize social media and digital influencers in order to… Read more »

  • POV: Macro vs. Micro Influencers in 2018

    When you think about influencers, what comes to mind … … maybe it’s a Kardashian wearing a waist-trainer. Maybe a former Bachelorette contestant posting a photo to Instagram showcasing vitamins that will magically help you grow your hair. Or, maybe you’re still thinking about all those “Got Milk?” ads that were introduced roughly twenty-four years… Read more »