Other Posts by this Author

Posts By: Mackenzie Murphy

  • Week of 4/2 Industry Update

    Happy Monday, everyone! Here are some interesting articles to kick off your week. Facebook turns off ad targeting tool based on third-party data Facebook is shutting down a rich source of third-party consumer data flowing to advertisers as a way to steel up the integrity of the platform following the Cambridge Analytica leak. On Wednesday,… Read more »

  • Week of 3/5 Industry Update

    Happy Monday. Hope you all had a great weekend! Here are some interesting articles to kick off your week. Twitter Tests Integration With Outside Buying Platforms Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is… Read more »

  • Week of 2/5 Industry Update

    Here are some interesting articles to kick off your week. Twitter starts selling sponsorships of individual publishers’ Moments Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets. Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher… Read more »

  • Week of 1/22 Industry Update

    Hi all, Happy Monday! Here are some interesting articles to kick off your week!   Facebook news-feed changes will cut into publishers’ branded-content revenue Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on… Read more »

  • Week of 1/8 Industry Update

    Happy Monday everyone! Here are some interesting articles to kick off your week. On Facebook, viral reach for branded-content ads eclipses standard ads If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post… Read more »

  • Week of 12/11 Industry Update

    Hi all, Happy Monday. Here are some interesting articles to kick off your week! Twitter’s 280 character limit overtakes previous one in terms of engagement As reported by Madison.com, the findings of SocialFlow told via BuzzFeed News echo’s the finding of Twitter’s own report which stated that tweets over 140 character gained more engagement and followers. The… Read more »

  • Week of 12/4 Industry Update

    Happy Monday everyone! Hope you all had a great weekend. Below are some interesting articles to kick off your week. The State of Interactive Advertising: New Formats are Infusing Digital Ads With Creativity That Gets Results With the rise of mobile usage, brands have been challenged to figure out how to do more with less… Read more »