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Posts By: Advantage Media

  • Week of 8/06 Industry Updates

    Let’s check out some recent news regarding all things Facebook, Google Ads and Reddit’s new website design that promises an opportunity for more native advertisements.   Facebook & Instagram introduce new user tools to track time spent on the app Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to… Read more »

  • Week of 7/30 Industry Updates

    To kick off the week we look at some industry trends including testing programmatic creatives, Facebook advertising, and the debut of the Brand Safety Institute.   How to test your programmatic creatives like a pro The first method is to test lots of creatives at one time with the aim of gathering insights. This is… Read more »

  • Week of 7/23 Industry Updates

    To kick off this week let’s look at some social media, industry trends and more.   Snapchat partners with 4 new discovery platforms to help push content beyond the App Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard which are all news-focused platforms used by journalists and media organizations to open up news-related… Read more »

  • Week of 7/16 Industry Updates

    Happy Monday! To kick off the week we take a look at some industry trends, social media marketing, and more. Winning the Social Media Marketing Game Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game. How… Read more »

  • Week of 4/24 Industry Update

    Hope everyone’s week gets off to a smooth start. Here’s some recent news you might want to catch up on: How hidden trackers on websites use ‘login with Facebook’ to harvest your data Security researchers found a way for hidden trackers to abuse the “login with Facebook” feature that many websites use. The trackers can… Read more »

  • Week of 4/9 Industry Update

    Here’s what’s on deck at the moment: Facebook & Instagram ads granted accreditation by the Media Rating Council After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to… Read more »

  • Edgewell Gets Personal With Location-Based Consumer Intel

    Originally appeared in AdExchanger Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more predictive when location is combined with shopper marketing data. Although the insights aren’t always intuitive, they’re always useful, said Kim Riedell, a Digilant vet and SVP of Advantage Media, the media-buying… Read more »

  • POV: Brand Safety Spring 2017

    Safety is paramount for advertisers.  They need a solution that gives them security over the quality of media on which their ads are being seen. Brand Safety Solution – Always On. In collaboration with Media Rating Council accredited technology providers, Advantage Media Solutions activates a Brand Safety solution to ensure that ads run on brand-safe… Read more »