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Posts By: Advantage Media

  • Week of 4/9 Industry Update

    Here’s what’s on deck at the moment: Facebook & Instagram ads granted accreditation by the Media Rating Council After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to… Read more »

  • Edgewell Gets Personal With Location-Based Consumer Intel

    Originally appeared in AdExchanger Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more predictive when location is combined with shopper marketing data. Although the insights aren’t always intuitive, they’re always useful, said Kim Riedell, a Digilant vet and SVP of Advantage Media, the media-buying… Read more »

  • POV: Brand Safety Spring 2017

    Safety is paramount for advertisers.  They need a solution that gives them security over the quality of media on which their ads are being seen. Brand Safety Solution – Always On. In collaboration with Media Rating Council accredited technology providers, Advantage Media Solutions activates a Brand Safety solution to ensure that ads run on brand-safe… Read more »