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  • October 16, 2018

    Week of 10/15 Industry Updates

    Below are a few of the most recent headlines in digital marketing: Pandora Launches Online Analytics Tools, Announces Ad Distribution Agreement with SoundCloud Last week, Pandora launched analytics tools for advertisers to use on its audio platform, which represents another step in Pandora’s path to a major advertising platform. Prior to this announcement, Pandora offered… Read more »

  • October 2, 2018

    Week of 10/1 Industry Updates

    Below are some recent articles on what’s happening in the marketing world including Facebook hacks and ads, the first open exchange with viewable inventory, and a sit-down with Hubspot VP, Scott Brinker.   50 Million Facebook User Accounts Hacked Facebook discovered that there was a security breach on the app’s “View As” Feature in the… Read more »

  • October 10, 2018

    Week of 10/8 Industry Updates

    Below are a few of the most recent headlines in digital marketing: Facebook to release first-party cookie option for ads, pull web analytics from Safari Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill third-party cookies. The company is releasing a new first-party cookie option… Read more »

  • September 25, 2018

    Week of 9/24 Industry Updates

    Below are some recent articles on what’s happening in the world of online marketing, including some interesting news on Instagram, customer data tracking, and more:   Instagram rumored to be testing a hashtag selector tool, geo-fenced posts Instagram is continuing to build out its platform to attract more advertisers and marketers. Now, with more than 1 billion monthly… Read more »

  • September 18, 2018

    Week of 9/17 Industry Updates

    As you begin your week, please enjoy a quick look at what’s happening in the world of digital media, including changes to Twitter’s livestream, which could benefit advertisers, a deeper dive into customer targeting, a look at SEO today, as well as an update on the Facebook bug that opened the door to analytics app… Read more »

  • September 11, 2018

    Week of 9/10 Industry Updates

    Here are some recent articles about Facebook ads and pixels, a new way to track campaign spending with Google Ads, technology’s role in reshaping agency models, and updates to the Periscope app:   Facebook Renames Canvas ads ‘Instant Experience’ ads, Gives Them Pixel Capabilities Facebook has renamed it’s full-screen, rich media ads from Canvas ads… Read more »

  • September 11, 2018

    Stay on Consumers’ Nice List This Holiday Season

      Class is officially in session, and marketers are studying up for the fiscal finals – better known as the cyber-brawl that is the 2018 holiday shopping season. Advertisers must work harder than ever before now that an anticipated 190 million U.S. consumers will shop online this year, according to Forrester Research, as reported by… Read more »

  • September 4, 2018

    Week of 9/03 Industry Updates

    To start off this week, here are some recent news articles: Twitter Suggested Accounts to Unfollow, Says it was Part of an ‘Incredibly’ Limited Test Twitter confirmed it ran a test to suggest accounts to unfollow, but only applied it to a small fraction of users, and has since ended. Twitter has not commented on… Read more »

  • August 28, 2018

    Week of 8/27 Industry Updates

    To kick off the week we look at some industry trends including Facebook hiring a new CMO, important SEO points, AdTheorent’s new Relationship Targeting, and Facebook clarifying their custom audience list management for agency-advertiser relationships.   Facebook recruits former HP marketing lead as its new CMO Since Facebook CMO Gary Briggs announced his plans to retire all… Read more »