Blog

Most Recent

  • April 23, 2018

    Week of 4/24 Industry Update

    Hope everyone’s week gets off to a smooth start. Here’s some recent news you might want to catch up on: How hidden trackers on websites use ‘login with Facebook’ to harvest your data Security researchers found a way for hidden trackers to abuse the “login with Facebook” feature that many websites use. The trackers can… Read more »

  • April 9, 2018

    Week of 4/9 Industry Update

    Here’s what’s on deck at the moment: Facebook & Instagram ads granted accreditation by the Media Rating Council After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to… Read more »

  • April 2, 2018

    Week of 4/2 Industry Update

    Happy Monday, everyone! Here are some interesting articles to kick off your week. Facebook turns off ad targeting tool based on third-party data Facebook is shutting down a rich source of third-party consumer data flowing to advertisers as a way to steel up the integrity of the platform following the Cambridge Analytica leak. On Wednesday,… Read more »

  • March 7, 2018

    Leveraging Influencers in the Shopper Journey

    Influencer marketing is no longer just a marketing tactic for brands to consider in their overall strategy but an essential tool in order to reach their audience. Retail and brand created ads aren’t enough to bring in sales and earn customers anymore.  Instead, brands need to utilize social media and digital influencers in order to… Read more »

  • March 5, 2018

    Week of 3/5 Industry Update

    Happy Monday. Hope you all had a great weekend! Here are some interesting articles to kick off your week. Twitter Tests Integration With Outside Buying Platforms Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is… Read more »

  • February 19, 2018

    Week of 2/19 Industry Update

    Good Morning Everyone! I hope you all had a great weekend – here are a few interesting articles to get your week off to a great start! Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories Google kicked its Accelerated Mobile Pages initiative up a notch and took its… Read more »

  • February 14, 2018

    POV: Macro vs. Micro Influencers in 2018

    When you think about influencers, what comes to mind … … maybe it’s a Kardashian wearing a waist-trainer. Maybe a former Bachelorette contestant posting a photo to Instagram showcasing vitamins that will magically help you grow your hair. Or, maybe you’re still thinking about all those “Got Milk?” ads that were introduced roughly twenty-four years… Read more »

  • February 6, 2018

    Week of 2/5 Industry Update

    Here are some interesting articles to kick off your week. Twitter starts selling sponsorships of individual publishers’ Moments Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets. Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher… Read more »

  • January 29, 2018

    Week of 1/29 Industry Update

    Good Morning!! Here are some interesting articles to kick off your week! Infographic: How much privacy people will give up fro personalized experiences Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. They’re also concerned about giving companies too much personal information, which paradoxically is… Read more »