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  • November 28, 2018

    Week of 11/26 Industry Updates

    Below is a look at what’s happening in the world of Digital Media Marketing this week.   YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back YouTube announced on Wednesday a new “ad pod” delivery experience that will show two skippable pre-roll or mid-roll ads — one right after the other. Currently being… Read more »

  • November 20, 2018

    Week of 11/19 Industry Updates

    Below is a look at what’s happening in the world of Digital Media Marketing this week.   Unlock multi-touch attribution with CRM campaign tracking Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. Often times, if revenue can be attributed back to something, it’s… Read more »

  • November 13, 2018

    Week of 11/12 Industry Updates

    Below is a look at what’s happening in the world of Digital Media Marketing this week.   Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during… Read more »

  • November 6, 2018

    Week of 11/5 Industry Updates

    Below is a look at what’s happening in the world of Digital Media Marketing this week.   Why you should embrace a full-funnel strategy for programmatic display Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time as… Read more »

  • October 29, 2018

    Week of 10/29 Industry Updates

    Below is a look at what’s happening in the world of digital marketing.   Small Businesses More Likely to Shift ad Budgets from Search, Display, Paid Social to Amazon A survey conducted by Third Door Media found that 8-% of companies currently advertising on Amazon plan to increase their Amazon ad investments in 2019. Smaller… Read more »

  • October 23, 2018

    Week of 10/22 Industry Updates

    Below is a look at what’s happening in the world of Digital Media Marketing this week, including some interesting news on advertising via social media and how retail marketers are approaching the upcoming holiday season.   Facebook Attribution now available to all advertisers Facebook started beta testing an attribution solution for marketers to analyze the… Read more »

  • October 16, 2018

    Week of 10/15 Industry Updates

    Below are a few of the most recent headlines in digital marketing: Pandora Launches Online Analytics Tools, Announces Ad Distribution Agreement with SoundCloud Last week, Pandora launched analytics tools for advertisers to use on its audio platform, which represents another step in Pandora’s path to a major advertising platform. Prior to this announcement, Pandora offered… Read more »

  • October 2, 2018

    Week of 10/1 Industry Updates

    Below are some recent articles on what’s happening in the marketing world including Facebook hacks and ads, the first open exchange with viewable inventory, and a sit-down with Hubspot VP, Scott Brinker.   50 Million Facebook User Accounts Hacked Facebook discovered that there was a security breach on the app’s “View As” Feature in the… Read more »

  • October 10, 2018

    Week of 10/8 Industry Updates

    Below are a few of the most recent headlines in digital marketing: Facebook to release first-party cookie option for ads, pull web analytics from Safari Facebook is the latest big digital ad seller to release a solution to address moves by browsers to kill third-party cookies. The company is releasing a new first-party cookie option… Read more »

  • September 25, 2018

    Week of 9/24 Industry Updates

    Below are some recent articles on what’s happening in the world of online marketing, including some interesting news on Instagram, customer data tracking, and more:   Instagram rumored to be testing a hashtag selector tool, geo-fenced posts Instagram is continuing to build out its platform to attract more advertisers and marketers. Now, with more than 1 billion monthly… Read more »