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  • January 29, 2018

    Week of 1/29 Industry Update

    Good Morning!! Here are some interesting articles to kick off your week! Infographic: How much privacy people will give up fro personalized experiences Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. They’re also concerned about giving companies too much personal information, which paradoxically is… Read more »

  • January 22, 2018

    Week of 1/22 Industry Update

    Hi all, Happy Monday! Here are some interesting articles to kick off your week!   Facebook news-feed changes will cut into publishers’ branded-content revenue Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on… Read more »

  • January 16, 2018

    Week of 1/16 Industry Update

    GOOD MORNING!! Below is some interesting industry news to get you back in your groove after the long weekend! What Facebook’s news feed changes mean for brands and publishers In a post last week, Facebook announced that it would be introducing changes to its news feed algorithm in the coming year to ensure that posts by friends… Read more »

  • January 11, 2018

    5 Things 2017 Taught Us About Influencer Marketing

    “Influencer marketing is worth at least $1 billion, and it has grown up a lot this year, with more sophisticated data and tighter media contracts.”   One of the biggest challenges of influencer marketing has been pinpointing the return on investment for influencer marketing. Fortunately, in the past year, brands and agencies have been able… Read more »

  • January 8, 2018

    Week of 1/8 Industry Update

    Happy Monday everyone! Here are some interesting articles to kick off your week. On Facebook, viral reach for branded-content ads eclipses standard ads If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post… Read more »

  • January 5, 2018

    Influencer Spotlight: Ciera Hudson of Yours Truly Ciera

    Our Influencer Spotlight this month is lifestyle blogger, Ciera Hudson.  Her blog Yours Truly Ciera, shares daily updates on beauty, motherhood, fashion, travel, and gift ideas. Ciera has worked with us on several campaigns, the most recent one being our Amopé Pedi Perfect at Target campaign. Advantage Media: What have you liked about working with… Read more »

  • December 20, 2017

    A Little Holiday Inspiration

    Hosting this holiday season? We’ve got you covered with all the holiday inspiration you need, all in one place. Start off the day by taking a page out of Domestically Blissful’s handbook with a Holiday Coffee Bar to get your guests (and yourself) caffeinated for the long day ahead. Keep the kids entertained by getting… Read more »

  • December 18, 2017

    Week of 12/18 Industry Update

    Good Morning Everyone!! Here are some interesting articles to get your week started! 40% of millennial women say Instagram is the best way for brands to reach them According to a study conducted by Millennial-focused publisher Bustle, 81 percent of readers say social media is the most effective way to reach them. Of those women,… Read more »

  • December 14, 2017

    We Da Best

    Usually, for our influencer spotlight, we focus on showcasing one influencer each month.  As we close out the year, we are highlighting responses from several of our top influencers on why they enjoy working with Advantage Media. Advantage Media: What have you liked about working with us on campaigns? Shenae Beech, Lost In Lala “I… Read more »