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  • September 18, 2018

    Week of 9/17 Industry Updates

    As you begin your week, please enjoy a quick look at what’s happening in the world of digital media, including changes to Twitter’s livestream, which could benefit advertisers, a deeper dive into customer targeting, a look at SEO today, as well as an update on the Facebook bug that opened the door to analytics app… Read more »

  • September 11, 2018

    Week of 9/10 Industry Updates

    Here are some recent articles about Facebook ads and pixels, a new way to track campaign spending with Google Ads, technology’s role in reshaping agency models, and updates to the Periscope app:   Facebook Renames Canvas ads ‘Instant Experience’ ads, Gives Them Pixel Capabilities Facebook has renamed it’s full-screen, rich media ads from Canvas ads… Read more »

  • September 11, 2018

    Stay on Consumers’ Nice List This Holiday Season

      Class is officially in session, and marketers are studying up for the fiscal finals – better known as the cyber-brawl that is the 2018 holiday shopping season. Advertisers must work harder than ever before now that an anticipated 190 million U.S. consumers will shop online this year, according to Forrester Research, as reported by… Read more »

  • September 4, 2018

    Week of 9/03 Industry Updates

    To start off this week, here are some recent news articles: Twitter Suggested Accounts to Unfollow, Says it was Part of an ‘Incredibly’ Limited Test Twitter confirmed it ran a test to suggest accounts to unfollow, but only applied it to a small fraction of users, and has since ended. Twitter has not commented on… Read more »

  • August 28, 2018

    Week of 8/27 Industry Updates

    To kick off the week we look at some industry trends including Facebook hiring a new CMO, important SEO points, AdTheorent’s new Relationship Targeting, and Facebook clarifying their custom audience list management for agency-advertiser relationships.   Facebook recruits former HP marketing lead as its new CMO Since Facebook CMO Gary Briggs announced his plans to retire all… Read more »

  • August 20, 2018

    Week of 8/20 Industry Updates

    To start off the week let’s check out some recent news on Spotify, social media and a report that reveals how marketers are missing mobile opportunities to reach customers in store.   Spotify Tests Letting Listeners Skip Any Ads They Want, As Much As They Want Spotify is running a test in Australia that will… Read more »

  • August 14, 2018

    Week of 8/13 Industry Updates

    To kick off the week we look at some industry trends including paid search marketing, Facebook’s Advanced Matching Pixel, Customer Data Platforms, and the science of storytelling in marketing.   Structuring paid search campaigns: Segmentation vs. Aggregation Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved… Read more »

  • August 6, 2018

    Week of 8/06 Industry Updates

    Let’s check out some recent news regarding all things Facebook, Google Ads and Reddit’s new website design that promises an opportunity for more native advertisements.   Facebook & Instagram introduce new user tools to track time spent on the app Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to… Read more »

  • July 30, 2018

    Week of 7/30 Industry Updates

    To kick off the week we look at some industry trends including testing programmatic creatives, Facebook advertising, and the debut of the Brand Safety Institute.   How to test your programmatic creatives like a pro The first method is to test lots of creatives at one time with the aim of gathering insights. This is… Read more »