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  • August 20, 2018

    Week of 8/20 Industry Updates

    To start off the week let’s check out some recent news on Spotify, social media and a report that reveals how marketers are missing mobile opportunities to reach customers in store.   Spotify Tests Letting Listeners Skip Any Ads They Want, As Much As They Want Spotify is running a test in Australia that will… Read more »

  • August 14, 2018

    Week of 8/13 Industry Updates

    To kick off the week we look at some industry trends including paid search marketing, Facebook’s Advanced Matching Pixel, Customer Data Platforms, and the science of storytelling in marketing.   Structuring paid search campaigns: Segmentation vs. Aggregation Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved… Read more »

  • August 6, 2018

    Week of 8/06 Industry Updates

    Let’s check out some recent news regarding all things Facebook, Google Ads and Reddit’s new website design that promises an opportunity for more native advertisements.   Facebook & Instagram introduce new user tools to track time spent on the app Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to… Read more »

  • July 30, 2018

    Week of 7/30 Industry Updates

    To kick off the week we look at some industry trends including testing programmatic creatives, Facebook advertising, and the debut of the Brand Safety Institute.   How to test your programmatic creatives like a pro The first method is to test lots of creatives at one time with the aim of gathering insights. This is… Read more »

  • July 23, 2018

    Week of 7/23 Industry Updates

    To kick off this week let’s look at some social media, industry trends and more.   Snapchat partners with 4 new discovery platforms to help push content beyond the App Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard which are all news-focused platforms used by journalists and media organizations to open up news-related… Read more »

  • July 16, 2018

    Week of 7/16 Industry Updates

    Happy Monday! To kick off the week we take a look at some industry trends, social media marketing, and more. Winning the Social Media Marketing Game Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game. How… Read more »

  • July 9, 2018

    Week of 7/9 Industry Updates

    Hope everyone had a great 4th! To kick-off the first day back let’s look at the latest from Twitter and Instagram as well as the most important questions to ask yourself before picking a digital marketing agency.   Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors After… Read more »

  • July 16, 2018

    How Subtitles Can Boost Your Video Shares

    Studies have shown that captioning your videos can have a huge impact on how successful they actually become. This goes for movies, TV shows, social media posts, training videos, etc. Here are 7 facts about subtitles and how they can boost your videos shares by 15%.   First, not everyone can hear your audio. Over… Read more »

  • July 3, 2018

    Why Micro-Influencers Are Key

    The influencers with the highest followings can’t always be trusted to actually ‘influence’ their followers. It has been proven that the most credibility can be found in micro-influencers instead. Since they have smaller communities, they are able to build a real relationship with their audience. They can also establish a level of authority as a… Read more »

  • July 9, 2018

    Unilever vs. Fake Followers

    With the recent spike of influencers buying likes and followers, Unilever CMO Keith Weed has declared that the company will no longer work with those who falsely inflate their profiles. In order to rebuild trust in the industry, Unilever will only partner with influencers who make efforts to increase transparency through good practices. The company… Read more »