Most Recent

  • July 2, 2018

    Week of 7/2 Industry Updates

    Happy Monday and 4th of July week! To kick off the week, we take a look at what’s the next social media power after Facebook, AT&T’s latest acquisition and more.   After Facebook and Snapchat, What’s Next for Social Media Marketing? Today, for most large brands, small businesses and creators, it’s hard to stand out… Read more »

  • June 25, 2018

    Week of 6/25 Industry Updates

    This week’s update is largely focused on the increasing importance and debate over transparency in our industry, including the use of data and influencers. We also look at Instagram and LinkedIn advertising.   Data Ethics: Permission Is Not The Problem One of the big news stories of 2018 so far has been the ethical use… Read more »

  • June 25, 2018

    Instagram: What You Should Know

    Currently, one of the most important social media channels for influencer marketing is Instagram. In 2017 it was declared that it had already become a $1 billion-dollar industry, and that’s just the beginning. With all this revenue, it becomes a question for most businesses how much money they should be spending, and where it should… Read more »

  • June 18, 2018

    Week of 6/18 Industry Update

    To kick-off the week let’s take a look at some emerging digital media trends including how to better serve mobile in-app ads, the benefits of a Customer Data Platform (CDP) and Reddit’s new video ad capabilities.   Advertisers Can Now Buy Video Ads on Reddit Outstream video is now being made available to managed partners… Read more »

  • June 13, 2018

    Holiday Shopping Behaviors: Online vs. In-Store

        Every year seems to fly by in the blink of an eye, and 2018 is no different. Even though it is only June right now the holiday season will be creeping around the corner before you know it so it’s best to stay prepared as a company. Thankfully, Facebook recently released a new… Read more »

  • May 1, 2018

    Elevate Your Campaigns with Influencer & Marketer Insights

    Influencer marketing has grown in popularity and recognition over the past few years, but there is still much debate over the best strategies and tactics to use. Though many brands and marketers continue to increase their influencer spend year over year, they continue to search for the winning moves that will bring success to their… Read more »

  • April 23, 2018

    Week of 4/24 Industry Update

    Hope everyone’s week gets off to a smooth start. Here’s some recent news you might want to catch up on: How hidden trackers on websites use ‘login with Facebook’ to harvest your data Security researchers found a way for hidden trackers to abuse the “login with Facebook” feature that many websites use. The trackers can… Read more »

  • April 9, 2018

    Week of 4/9 Industry Update

    Here’s what’s on deck at the moment: Facebook & Instagram ads granted accreditation by the Media Rating Council After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to… Read more »

  • April 2, 2018

    Week of 4/2 Industry Update

    Happy Monday, everyone! Here are some interesting articles to kick off your week. Facebook turns off ad targeting tool based on third-party data Facebook is shutting down a rich source of third-party consumer data flowing to advertisers as a way to steel up the integrity of the platform following the Cambridge Analytica leak. On Wednesday,… Read more »