Most Recent

  • June 13, 2018

    Holiday Shopping Behaviors: Online vs. In-Store

        Every year seems to fly by in the blink of an eye, and 2018 is no different. Even though it is only June right now the holiday season will be creeping around the corner before you know it so it’s best to stay prepared as a company. Thankfully, Facebook recently released a new… Read more »

  • May 1, 2018

    Elevate Your Campaigns with Influencer & Marketer Insights

    Influencer marketing has grown in popularity and recognition over the past few years, but there is still much debate over the best strategies and tactics to use. Though many brands and marketers continue to increase their influencer spend year over year, they continue to search for the winning moves that will bring success to their… Read more »

  • April 23, 2018

    Week of 4/24 Industry Update

    Hope everyone’s week gets off to a smooth start. Here’s some recent news you might want to catch up on: How hidden trackers on websites use ‘login with Facebook’ to harvest your data Security researchers found a way for hidden trackers to abuse the “login with Facebook” feature that many websites use. The trackers can… Read more »

  • April 9, 2018

    Week of 4/9 Industry Update

    Here’s what’s on deck at the moment: Facebook & Instagram ads granted accreditation by the Media Rating Council After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to… Read more »

  • April 2, 2018

    Week of 4/2 Industry Update

    Happy Monday, everyone! Here are some interesting articles to kick off your week. Facebook turns off ad targeting tool based on third-party data Facebook is shutting down a rich source of third-party consumer data flowing to advertisers as a way to steel up the integrity of the platform following the Cambridge Analytica leak. On Wednesday,… Read more »

  • March 7, 2018

    Leveraging Influencers in the Shopper Journey

    Influencer marketing is no longer just a marketing tactic for brands to consider in their overall strategy but an essential tool in order to reach their audience. Retail and brand created ads aren’t enough to bring in sales and earn customers anymore.  Instead, brands need to utilize social media and digital influencers in order to… Read more »

  • March 5, 2018

    Week of 3/5 Industry Update

    Happy Monday. Hope you all had a great weekend! Here are some interesting articles to kick off your week. Twitter Tests Integration With Outside Buying Platforms Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is… Read more »

  • February 19, 2018

    Week of 2/19 Industry Update

    Good Morning Everyone! I hope you all had a great weekend – here are a few interesting articles to get your week off to a great start! Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories Google kicked its Accelerated Mobile Pages initiative up a notch and took its… Read more »

  • February 14, 2018

    POV: Macro vs. Micro Influencers in 2018

    When you think about influencers, what comes to mind … … maybe it’s a Kardashian wearing a waist-trainer. Maybe a former Bachelorette contestant posting a photo to Instagram showcasing vitamins that will magically help you grow your hair. Or, maybe you’re still thinking about all those “Got Milk?” ads that were introduced roughly twenty-four years… Read more »