Most Recent

  • October 5, 2017

    Influencer Spotlight: Katie Harding

    Our Influencer Spotlight this month is food blogger, Katie Harding.  On her blog Forks and Folly, Katie focuses on stress-free cooking and easy make ahead meals for the family.  She’s a familiar face to the influencer team having worked with Advantage Media on many campaigns.     Advantage Media: What have you liked about working… Read more »

  • October 2, 2017

    Week of 10/2 Industry Update

    Happy Monday!  According to the World Economic Forum, the 10 emerging technologies of 2017 are as follows: Artificial leaves Quantum cloud computing Precision farming Genomic vaccines Affordable fuel cells The Human Cell Atlas Liquid biopsies Extracting clean water from air AI that sees better than humans Sustainable design of communities  This week’s trending news can… Read more »

  • September 27, 2017

    An Interview with WIIM Founders

    Women in Influencer Marketing (W.I.I.M) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The group is made up of ad agencies, public relations firms, media companies, influencer networks, talent agencies, and brands. The goal is to network with like-minded women, share information to… Read more »

  • September 25, 2017

    Week of 9/25 Industry Update

    Happy Monday and Hello Fall! According to research firm BIA/Kelsey, U.S. marketers are poised to spend more than $16 billion on targeted mobile ads this year, reaching $20.6 billion in 2018! Below are this week’s top stories: Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV Facebook wants to show advertisers the… Read more »

  • September 20, 2017

    POV: Brand vs. Shopper Influencer Marketing September 2017

    Overview Marketers have been forced to shift their approach to brand building and product awareness as consumers rely more heavily on online research prior to making purchase decisions. Between Google searches, blog reviews and YouTube DIY videos, shoppers are exposed to high volumes of content that can impact what products end up in their consideration… Read more »

  • September 18, 2017

    Week of 9/18 Industry Update

    I hope everyone is having a great Monday! According to the American Marketing Association, this year the retail industry will reach a total $459 billion for online sales and $3.6 trillion for retail! Below are some of this week’s top stories: The future of advertising is AI or die In today’s consumer market, every company needs… Read more »

  • September 13, 2017

    Influencer Spotlight: Lynne Feifer

    Our Influencer Spotlight this month is Lynne Feifer, the creator of the blog 365 Days of Baking & More.   Lynne tackled many different jobs over the years (babysitter, assistant stage manager, and bank teller just to name a few!) before becoming a full-time mother and, eventually, a full- time blogger. Learn more about what… Read more »

  • September 11, 2017

    Week of 9/11 Industry Update

    Happy Monday! Did you know that mobile advertising will represent 72% of all U.S. digital ad spending by 2019? (Marketing Land, 2015) Below are some interesting articles from this week: WhatsApp’s first ads appear on Facebook and start convos with businesses WhatsApp is preparing to finally monetize, and its first move follows the same strategy… Read more »

  • September 7, 2017

    WTH is a DMP?

    I recently read a stat from that said 56% of consumers feel more loyal to brands who “get me” and show a deep understanding of their priorities and preferences. It reminded me of a conversation I had at an event with a woman who walked up to me and said, “Can I ask you… Read more »