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  • March 7, 2018

    Leveraging Influencers in the Shopper Journey

    Influencer marketing is no longer just a marketing tactic for brands to consider in their overall strategy but an essential tool in order to reach their audience. Retail and brand created ads aren’t enough to bring in sales and earn customers anymore.  Instead, brands need to utilize social media and digital influencers in order to… Read more »

  • March 5, 2018

    Week of 3/5 Industry Update

    Happy Monday. Hope you all had a great weekend! Here are some interesting articles to kick off your week. Twitter Tests Integration With Outside Buying Platforms Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is… Read more »

  • February 19, 2018

    Week of 2/19 Industry Update

    Good Morning Everyone! I hope you all had a great weekend – here are a few interesting articles to get your week off to a great start! Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories Google kicked its Accelerated Mobile Pages initiative up a notch and took its… Read more »

  • February 14, 2018

    POV: Macro vs. Micro Influencers in 2018

    When you think about influencers, what comes to mind … … maybe it’s a Kardashian wearing a waist-trainer. Maybe a former Bachelorette contestant posting a photo to Instagram showcasing vitamins that will magically help you grow your hair. Or, maybe you’re still thinking about all those “Got Milk?” ads that were introduced roughly twenty-four years… Read more »

  • February 6, 2018

    Week of 2/5 Industry Update

    Here are some interesting articles to kick off your week. Twitter starts selling sponsorships of individual publishers’ Moments Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets. Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher… Read more »

  • January 29, 2018

    Week of 1/29 Industry Update

    Good Morning!! Here are some interesting articles to kick off your week! Infographic: How much privacy people will give up fro personalized experiences Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. They’re also concerned about giving companies too much personal information, which paradoxically is… Read more »

  • January 22, 2018

    Week of 1/22 Industry Update

    Hi all, Happy Monday! Here are some interesting articles to kick off your week!   Facebook news-feed changes will cut into publishers’ branded-content revenue Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on… Read more »

  • January 16, 2018

    Week of 1/16 Industry Update

    GOOD MORNING!! Below is some interesting industry news to get you back in your groove after the long weekend! What Facebook’s news feed changes mean for brands and publishers In a post last week, Facebook announced that it would be introducing changes to its news feed algorithm in the coming year to ensure that posts by friends… Read more »

  • January 11, 2018

    5 Things 2017 Taught Us About Influencer Marketing

    “Influencer marketing is worth at least $1 billion, and it has grown up a lot this year, with more sophisticated data and tighter media contracts.”   One of the biggest challenges of influencer marketing has been pinpointing the return on investment for influencer marketing. Fortunately, in the past year, brands and agencies have been able… Read more »

  • January 8, 2018

    Week of 1/8 Industry Update

    Happy Monday everyone! Here are some interesting articles to kick off your week. On Facebook, viral reach for branded-content ads eclipses standard ads If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post… Read more »