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  • October 23, 2017

    Week of 10/23 Industry Update

    Happy Monday Everyone! Below is some interesting industry news to help you transition into the work week! Snap is turning to programmatic ads for Snapchat shows Snap has told Snapchat shows partners that it plans to bring in more programmatic ads after struggling to fill space inside the programming. ‘Sandwiching’: How to outsmart Instagram’s algorithm… Read more »

  • October 19, 2017

    Are you ready for Halloween???

    Halloween is just around the corner and our influencers have been hard at work putting their creativity to use and showing us how a real Halloween party is done! Check out some of our favorites from the month and get inspired for your Halloween festivities. Zombie Skeleton Cupcakes   BOO-Ya! It’s a Halloween Party Stephanie… Read more »

  • October 17, 2017

    Week of 10/16 Industry Update

    Happy Monday! Publishers are already feeling pain from Apple’s move against ad tracking Programmatic problems!! Below, find more noteworthy news: PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING Industry drama!! Publicis Groupe has created a platform called “Publicis Spine,” which will help clients target consumers on an individual level. Why shoe retailer DSW is turning… Read more »

  • October 12, 2017

    Digital Media 101

    From the basics of media buy approaches to data types, ad formats, pricing, and measurement, learn how to navigate the Digital Media landscape. General Media Buying Approaches Programmatic Ad buying that typically refers to leveraging technology and algorithms to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual… Read more »

  • October 9, 2017

    Week of 10/09 Industry Update

    Happy Monday! Hope everyone had a great weekend. Snap suddenly has a leg up on Facebook and Google — but it still needs to do 2 things to steal their advertisers !!!!!  Below is this week’s noteworthy news: Publishers find Google AMP loads too fast for ad views One person’s page speed is another person’s… Read more »

  • October 5, 2017

    Influencer Spotlight: Katie Harding

    Our Influencer Spotlight this month is food blogger, Katie Harding.  On her blog Forks and Folly, Katie focuses on stress-free cooking and easy make ahead meals for the family.  She’s a familiar face to the influencer team having worked with Advantage Media on many campaigns.     Advantage Media: What have you liked about working… Read more »

  • October 2, 2017

    Week of 10/2 Industry Update

    Happy Monday!  According to the World Economic Forum, the 10 emerging technologies of 2017 are as follows: Artificial leaves Quantum cloud computing Precision farming Genomic vaccines Affordable fuel cells The Human Cell Atlas Liquid biopsies Extracting clean water from air AI that sees better than humans Sustainable design of communities  This week’s trending news can… Read more »

  • September 27, 2017

    An Interview with WIIM Founders

    Women in Influencer Marketing (W.I.I.M) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The group is made up of ad agencies, public relations firms, media companies, influencer networks, talent agencies, and brands. The goal is to network with like-minded women, share information to… Read more »

  • September 25, 2017

    Week of 9/25 Industry Update

    Happy Monday and Hello Fall! According to research firm BIA/Kelsey, U.S. marketers are poised to spend more than $16 billion on targeted mobile ads this year, reaching $20.6 billion in 2018! Below are this week’s top stories: Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV Facebook wants to show advertisers the… Read more »

  • September 20, 2017

    POV: Brand vs. Shopper Influencer Marketing September 2017

    Overview Marketers have been forced to shift their approach to brand building and product awareness as consumers rely more heavily on online research prior to making purchase decisions. Between Google searches, blog reviews and YouTube DIY videos, shoppers are exposed to high volumes of content that can impact what products end up in their consideration… Read more »