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  • November 6, 2017

    Week of 11/6 Industry Update

    Below is some interesting industry news to help you transition into the work week! Blockchain is coming to programmatic (sorta) Blockchain — which originated in financial services and is essentially an open ledger (a massive spreadsheet) of transaction data — is a new ad tech solution in town. Its promise is to provide advertisers more transparency… Read more »

  • October 30, 2017

    Week of 10/30 Industry Update

    Good Morning! Here is some interesting industry news to get your week started! No more ‘dark posts’: Facebook to reveal all ads Facebook is bringing “dark posts” into the light in response to the election interference on social media last year, and the new rules will impact all advertisers. On Friday, Facebook revealed a new… Read more »

  • October 27, 2017

    Ultimate Game Day Spreads

    I don’t know about you, but for me, football season is synonymous with snacking. That wonderful time of the year when Sunday’s mean you are surrounded by friends, family, and not-so-great for you snacks while cheering on your favorite teams. If you’re looking for easy game day recipes and inspiration that will take your spread… Read more »

  • October 23, 2017

    Week of 10/23 Industry Update

    Happy Monday Everyone! Below is some interesting industry news to help you transition into the work week! Snap is turning to programmatic ads for Snapchat shows Snap has told Snapchat shows partners that it plans to bring in more programmatic ads after struggling to fill space inside the programming. ‘Sandwiching’: How to outsmart Instagram’s algorithm… Read more »

  • October 19, 2017

    Are you ready for Halloween???

    Halloween is just around the corner and our influencers have been hard at work putting their creativity to use and showing us how a real Halloween party is done! Check out some of our favorites from the month and get inspired for your Halloween festivities. Zombie Skeleton Cupcakes   BOO-Ya! It’s a Halloween Party Stephanie… Read more »

  • October 17, 2017

    Week of 10/16 Industry Update

    Happy Monday! Publishers are already feeling pain from Apple’s move against ad tracking Programmatic problems!! Below, find more noteworthy news: PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING Industry drama!! Publicis Groupe has created a platform called “Publicis Spine,” which will help clients target consumers on an individual level. Why shoe retailer DSW is turning… Read more »

  • October 12, 2017

    Digital Media 101

    From the basics of media buy approaches to data types, ad formats, pricing, and measurement, learn how to navigate the Digital Media landscape. General Media Buying Approaches Programmatic Ad buying that typically refers to leveraging technology and algorithms to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual… Read more »

  • October 9, 2017

    Week of 10/09 Industry Update

    Happy Monday! Hope everyone had a great weekend. Snap suddenly has a leg up on Facebook and Google — but it still needs to do 2 things to steal their advertisers !!!!!  Below is this week’s noteworthy news: Publishers find Google AMP loads too fast for ad views One person’s page speed is another person’s… Read more »

  • October 5, 2017

    Influencer Spotlight: Katie Harding

    Our Influencer Spotlight this month is food blogger, Katie Harding.  On her blog Forks and Folly, Katie focuses on stress-free cooking and easy make ahead meals for the family.  She’s a familiar face to the influencer team having worked with Advantage Media on many campaigns.     Advantage Media: What have you liked about working… Read more »

  • October 2, 2017

    Week of 10/2 Industry Update

    Happy Monday!  According to the World Economic Forum, the 10 emerging technologies of 2017 are as follows: Artificial leaves Quantum cloud computing Precision farming Genomic vaccines Affordable fuel cells The Human Cell Atlas Liquid biopsies Extracting clean water from air AI that sees better than humans Sustainable design of communities  This week’s trending news can… Read more »