Most Recent

  • September 5, 2017

    Week of 9/5/17 Industry Update

    I hope everyone enjoyed their Labor Day Weekend! According to Wallet Hub, 25% of Americans got out of town for Labor Day weekend, nearly 128.5 million enjoyed a cookout, and the average Labor Day weekend shopper spent $58 in the process! (You can find a great infographic with more statistics here). Below are some interesting… Read more »

  • August 30, 2017

    Edgewell Gets Personal With Location-Based Consumer Intel

    Originally appeared in AdExchanger Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more predictive when location is combined with shopper marketing data. Although the insights aren’t always intuitive, they’re always useful, said Kim Riedell, a Digilant vet and SVP of Advantage Media, the media-buying… Read more »

  • August 22, 2017

    Week of 8/22/17 Industry Update

    I hope everyone had a great weekend (and Monday)! Did you know that the solar eclipse had a trajectory exclusive to the U.S. for the first time since the nation’s birth in 1776! It was also one of history’s most widely documented eclipse as Google and University of California teamed up to create a mega-movie… Read more »

  • August 28, 2017

    Week of 8/28/17 Industry Update

    Happy Monday! Did you know that it cost upwards of $10 million dollars to be the title advertiser for the Mayweather-McGregor fight this past weekend? That is nearly twice as much as the Mayweather-Pacquiao fight! (Business Insider) Below are a few interesting articles from this week: Amazon’s social media ‘Influencers’ program opens up to YouTube… Read more »

  • April 10, 2017

    POV: Brand Safety Spring 2017

    Safety is paramount for advertisers.  They need a solution that gives them security over the quality of media on which their ads are being seen. Brand Safety Solution – Always On. In collaboration with Media Rating Council accredited technology providers, Advantage Media Solutions activates a Brand Safety solution to ensure that ads run on brand-safe… Read more »