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  • September 20, 2017

    POV: Brand vs. Shopper Influencer Marketing September 2017

    Overview Marketers have been forced to shift their approach to brand building and product awareness as consumers rely more heavily on online research prior to making purchase decisions. Between Google searches, blog reviews and YouTube DIY videos, shoppers are exposed to high volumes of content that can impact what products end up in their consideration… Read more »

  • September 18, 2017

    Week of 9/18 Industry Update

    I hope everyone is having a great Monday! According to the American Marketing Association, this year the retail industry will reach a total $459 billion for online sales and $3.6 trillion for retail! Below are some of this week’s top stories: The future of advertising is AI or die In today’s consumer market, every company needs… Read more »

  • September 13, 2017

    Influencer Spotlight: Lynne Feifer

    Our Influencer Spotlight this month is Lynne Feifer, the creator of the blog 365 Days of Baking & More.   Lynne tackled many different jobs over the years (babysitter, assistant stage manager, and bank teller just to name a few!) before becoming a full-time mother and, eventually, a full- time blogger. Learn more about what… Read more »

  • September 11, 2017

    Week of 9/11 Industry Update

    Happy Monday! Did you know that mobile advertising will represent 72% of all U.S. digital ad spending by 2019? (Marketing Land, 2015) Below are some interesting articles from this week: WhatsApp’s first ads appear on Facebook and start convos with businesses WhatsApp is preparing to finally monetize, and its first move follows the same strategy… Read more »

  • September 7, 2017

    WTH is a DMP?

    I recently read a stat from CMO.com that said 56% of consumers feel more loyal to brands who “get me” and show a deep understanding of their priorities and preferences. It reminded me of a conversation I had at an event with a woman who walked up to me and said, “Can I ask you… Read more »

  • September 5, 2017

    Week of 9/5/17 Industry Update

    I hope everyone enjoyed their Labor Day Weekend! According to Wallet Hub, 25% of Americans got out of town for Labor Day weekend, nearly 128.5 million enjoyed a cookout, and the average Labor Day weekend shopper spent $58 in the process! (You can find a great infographic with more statistics here). Below are some interesting… Read more »

  • August 30, 2017

    Edgewell Gets Personal With Location-Based Consumer Intel

    Originally appeared in AdExchanger Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more predictive when location is combined with shopper marketing data. Although the insights aren’t always intuitive, they’re always useful, said Kim Riedell, a Digilant vet and SVP of Advantage Media, the media-buying… Read more »

  • August 22, 2017

    Week of 8/22/17 Industry Update

    I hope everyone had a great weekend (and Monday)! Did you know that the solar eclipse had a trajectory exclusive to the U.S. for the first time since the nation’s birth in 1776! It was also one of history’s most widely documented eclipse as Google and University of California teamed up to create a mega-movie… Read more »

  • August 28, 2017

    Week of 8/28/17 Industry Update

    Happy Monday! Did you know that it cost upwards of $10 million dollars to be the title advertiser for the Mayweather-McGregor fight this past weekend? That is nearly twice as much as the Mayweather-Pacquiao fight! (Business Insider) Below are a few interesting articles from this week: Amazon’s social media ‘Influencers’ program opens up to YouTube… Read more »