Influencer Networking For A National Beverage Company

APPROACH:
Inspire home party planners with outside-the-box drink ideas to serve at summer events by engaging influencers to create unique beverage recipes and to promote them through Pinterest and paid media placements to reach the desired audience.

OBJECTIVES:
A beverage company teamed up with high-end spirits company and leveraged Influencer Networking to drive alternate uses for their ‘green bottle’ portfolio just in time for summer holiday gatherings.

RESULTS:

  • Recipes drove 237K Views on Pinterest
  • Social efforts generated 40K Pins
  • The one month program delivered 5M+ Shopper Engagements
CaseStudyExample_Beverage

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