Sales Responsive Media For A National Cereal Brand

APPROACH:
Drive shoppers to a responsive landing page with hyper-targeted, paid media and use store level POS data from Atlas Retail Analytics to define store targets and to optimize media spend throughout the program.

OBJECTIVES:
To help a cereal brand raise awareness and drive sales of a key product in target Walmart locations during a crucial drive period.

RESULTS:

  • 69,387 Engagements
    Engagements=Action
  • 28,112,232 Impressions
    Impressions=Awareness
  • Unit Sales up 17% YOY & 15% vs 90 Days Prior
CaseStudyExample_Cereal

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