Country Crock

The crucial holiday sales season offers CPG manufacturers the opportunity to strengthen relationships with retail partners.

Drive usage of Country Crock among shopper audience at participating Walmart locations during the Thanksgiving holiday season.

Leverage hyper-targeted paid media across search, social and programmatic media to reach primary household cooks in close proximity to participating Walmart store locations.


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Stores with digital media drove a roughly 5.5% lift in sales (5.5% in average units sold and 5.6% in average sales).

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