Country Crock

OPPORTUNITY:
The crucial holiday sales season offers CPG manufacturers the opportunity to strengthen relationships with retail partners.

OBJECTIVES:
Drive usage of Country Crock among shopper audience at participating Walmart locations during the Thanksgiving holiday season.

STRATEGY:
Leverage hyper-targeted paid media across search, social and programmatic media to reach primary household cooks in close proximity to participating Walmart store locations.

 

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RESULTS:
Stores with digital media drove a roughly 5.5% lift in sales (5.5% in average units sold and 5.6% in average sales).

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