In-Store Experience For A Leading CPG Company

APPROACH:
Raise awareness for in-store sampling and drive sales lift for the sampled Sargento® SKUs through the use of hyper-targeted digital ads delivered to target shoppers within close proximity to select Kroger store locations.

OBJECTIVES:
Raise awareness for in-store sampling and drive sales lift for the sampled Sargento® SKUs through the use of hyper-targeted digital ads delivered to target shoppers within close proximity to select Kroger store locations.

RESULTS:

  • Digitally targeted stores showed 26% Higher Average Revenue/Store
  • Highly efficient, delivering an 81% ROAS
CaseStudyExample_CPG

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