Contextual Targeting For A National Razor Brand

APPROACH:
Deliver native text ads and banners as she actively reads content related to shaving and shave-critical events, such as beach outings, pool time and other summer activities. Ads brought her to a retailer landing page featuring an Ibotta offer.

OBJECTIVES:
A national razor brand employed Contextual Targeting to gain share with young women at Walmart for the launch of their new shavers, due to our unique ability to engage their target shoppers while they actively consumed relevant content.

RESULTS:

  • Native placements drove a CTR of 1.22%
  • Banners placement drove a CTR of 0.56%
  • Ibotta offer redemptions exhausted in just 3 Days
CaseStudyExample_Razor

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