Geo-Proximic Targeting For A National Softdrink Company

APPROACH:
Inspire football enthusiasts and at-home entertainers to stock up on a specific soft drink brand when planning their ‘game day’ events, by connecting shoppers at target retailers with custom party planning ideas delivered through Geo-Proximic targeted media.

OBJECTIVES:
A soft drink company turned to PointConnect™ to drive awareness & sales during football season, leveraging store-level inventory data to minimize media waste & our proprietary location graph to influence sales lift at 15 regional grocers.

RESULTS:

  • Rich Media banners drove a CTR of 2.94%
  • HTML5 Banners drove a CTR of 5.31%
  • Digitally supported stores showed 5.46% lift in Units Sold
CaseStudyExample_SoftDrink

Like What You See?

Get In Touch