In the News

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Week of 10/29 Industry Updates

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Below is a look at what’s happening in the world of digital marketing.

 

Small Businesses More Likely to Shift ad Budgets from Search, Display, Paid Social to Amazon

A survey conducted by Third Door Media found that 8-% of companies currently advertising on Amazon plan to increase their Amazon ad investments in 2019. Smaller businesses were more likely to say the added Amazon spend will come from shifting budgets from other digital advertising channels, such as paid search and social. Of the 80% planning to increase their Amazon budget, 20% plan to increase their budgets by 50% or more.

 

Twitter beats Expectations, Reports Profit for Fourth Quarter in a row Despite Losing MAU

Twitter beats expectations by reporting significant increases, making it the fourth consecutive quarter that Twitter has reported increasing profits. While monthly active users are down, daily active users have increased by 9% over the third quarter.

 

Latest Version of Facebook’s Marketing API Gives Details on Why Ads Fail to Run

Facebook’s new version of its Marketing API will now give advertisers more insight into why an ad won’t deliver. The API’s new “ads run” feature will indicate if there’s something wrong with an ad and list the error codes that prevented it from running. This will help marketers and advertisers stay on top of their Facebook campaigns by allowing them to quickly troubleshoot any issues around an ad.

 

Facebook Messenger 4 will Make it Easier for Users to Connect with Brands

The newest version of Facebook Messenger promises a more “simplified” experience, including reducing the current number of tabs from 9 to 3 – Chats, People, and Discover. In addition, the new version includes the ability to personalize chats using customized color gradients and a “Dark Mode” which minimizes phone screen glare. The Discover tab will allow users to find and communicate with businesses directly.