In the News

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Week of 4/2 Industry Update

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Happy Monday, everyone! Here are some interesting articles to kick off your week.

Facebook turns off ad targeting tool based on third-party data

Facebook is shutting down a rich source of third-party consumer data flowing to advertisers as a way to steel up the integrity of the platform following the Cambridge Analytica leak. On Wednesday, Facebook said it would remove ad targeting options that relied on consumer data from third-parties such as Acxiom, Oracle Data Cloud, ExperianEpsilon, and others.

LinkedIn is rolling out native video advertising & video for Company Pages

LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announced early Thursday. The platform rolled out native video uploading to users last August. As expected, Thursday’s announcements mark the first roll out of video capabilities designed for businesses. “We have seen a lot of demand from people looking to use video as a tool to drive results for their businesses,” Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions told me.

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant, & Express
Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps and digital assistants; and (3) how to compete against Amazon, the number one threat to product search originating on Google. All of which relate to how to make more money from product searches.

Instagram makes Stories advertising easier with automatic full-screen support
Over the years, Instagram has grown to be much more than just 1:1 aspect ratio content. The evolution moved from square to landscape and portrait content, and now full screen Stories. This has put a burden on Instagram advertisers. Multiple creatives were needed to run ads across different formats… until today. Instagram has announced that when an advertiser uploads creative that is square or landscape, Instagram will automatically transform it to fit full screen.

Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected
Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. The research team from Northeastern University and MPI-SWS is the same group that identified another exploit with Custom Audiences leaking user phone numbers in December. In response, Facebook removed reach estimates for campaigns using customer data. It added back in March