Hope everyone’s week gets off to a smooth start. Here’s some recent news you might want to catch up on:
Security researchers found a way for hidden trackers to abuse the “login with Facebook” feature that many websites use. The trackers can harvest user data like profile picture, name, email address, age, and gender — probably much more than people intend to give away when they log in to sites using Facebook. Facebook says it is investigating the issue. It’s yet another example of how hard it is for users to keep tabs on who has their Facebook data.
“Significant momentum behind programmatic ad buying now focuses on its rich audience targeting capabilities,” said eMarketer principal analyst Lauren Fisher. “Buyers have come to rely on programmatic as the primary way to infuse their ad campaigns with first-, second- or third-party data insights.” Of the nearly $19 billion in additional ad dollars that will enter the programmatic display space between 2018 and 2020, the majority will go to private setups, such as private marketplaces (PMPs) and programmatic direct transactions.
There is one thing for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, MarTech offers a new batch gleaned from a chat with Clive Boonzaaier, director of governance, risk and compliance at security firm Cipher.
“Retail 2018: The Loyalty Divide” Reveals Brands Underestimate the Opportunity for Social Advocacy and Personalization to Drive Continued Revenue
Oracle announced findings of a global study titled “Retail 2018: The Loyalty Divide” auditing consumer perceptions and brand realities of loyalty programs and influences. The study reveals that retailers are out of touch with consumers that demand more personalized experiences and discover brands and affirm purchase decisions through social influencers. The primary research uncovered a disparity between consumer and retailer expectations.