In the News

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Week of 8/27 Industry Updates

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To kick off the week we look at some industry trends including Facebook hiring a new CMO, important SEO points, AdTheorent’s new Relationship Targeting, and Facebook clarifying their custom audience list management for agency-advertiser relationships.

 

Facebook recruits former HP marketing lead as its new CMO

Since Facebook CMO Gary Briggs announced his plans to retire all the way back in January, the company has finally found a new marketing veteran to replace him. Antonio Lucio — the former CMO for Hewlett-Packard — will take over the role starting September 4, according to a Facebook post from the company’s chief product officer, Chris Cox.

 

 

A checklist: Important SEO points to cover in a content campaign

After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about search engine optimization (SEO). It’s easy to get caught up in the campaign itself, but putting aside 15 or 20 minutes to make sure your SEO points are covered can pay off by leading to more traffic, engagement and value to the business.

 

AdTheorent launches Relationship Targeting

AdTheorent's visualization of its Relationship Targeting

Many data providers have gone way beyond collecting info about a individuals’ behaviors and background, toward mapping the social graphs of that person’s housemates, friends and relatives. Ad tech firm AdTheorent is putting that social graph to advertising use with this week’s launch of its Relationship Targeting. The mapped social configurations, SVP of Product Management and Business Intelligence Matthew Groner told me, include household, relatives and friends.

 

Facebook clarifies Custom Audience list management for agency-advertiser relationships

Since releasing new rules around Custom Audiences in June, Facebook is clarifying terms around a specific update to its Custom Audience list management policies. Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now updating that specific term to clarify that an advertiser with an independent relationship with an agency off of the platform can allow those agencies to manage their Custom Audience lists.