In the News

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Week of 11/26 Industry Updates

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Below is a look at what’s happening in the world of Digital Media Marketing this week.

 

YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back

YouTube announced on Wednesday a new “ad pod” delivery experience that will show two skippable pre-roll or mid-roll ads — one right after the other. Currently being tested on desktop only, ad pods will soon roll out on mobile and connected TVs. The units create an ad experience that’s much more like TV.

 

Why businesses are relying on Facebook Groups to build engaged audiences

At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media.

 

 

Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile

According to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day period from Thanksgiving to Cyber Monday. This estimate is based on a consumer survey (n= 7,516) conducted by Prosper Insights & Analytics.

 

No Credit: How advertisers miss 18% of conversions

Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be attributed to ads? To know that, you need to know who saw ads and who converted, and if it’s the same person.