Geo-Proximic Targeting For A National Softdrink Company

Inspire football enthusiasts and at-home entertainers to stock up on a specific soft drink brand when planning their ‘game day’ events, by connecting shoppers at target retailers with custom party planning ideas delivered through Geo-Proximic targeted media.

A soft drink company turned to PointConnect™ to drive awareness & sales during football season, leveraging store-level inventory data to minimize media waste & our proprietary location graph to influence sales lift at 15 regional grocers.


  • Rich Media banners drove a CTR of 2.94%
  • HTML5 Banners drove a CTR of 5.31%
  • Digitally supported stores showed 5.46% lift in Units Sold

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